How to create your successful magazine? 6 practical tips
If you want to create a successful magazine, this is the right article for you. Let’s start with an assumption: designing and creating a magazine and then printing and promoting it requires a lot of dedication and commitment. The structure of the magazine is very complex; in fact, it is one of the most difficult layouts to create. It is essential to choose well the stories to tell, the photos, the cover, and the texts, always having in mind who your reader is.
Every reader who approaches your magazine must be able to browse it with pleasant lightness up to the last page. Printing is the final stage of the entire magazine creation process and perhaps one of the most delicate. Choosing the wrong supplier can ruin all the excellent work done so far. Analyzing how to print your magazine means designing it to the end, remember, passing through your magazine you will reach the soul of your reader. We then analyze the format, the printing method, the binding, and the paper support on which to print, for this, we have selected 6 fundamental ideas to create a successful magazine.
The cover is your first weapon to attract the reader. If you can’t do it, all your work has gone to waste. This is why it is essential to hit and excite him. If you want to impress the reader, we can offer you a whole series of pluses that will tickle your reader’s sight and touch through hot stamping, giving three-dimensionality and brilliance to your cover. Alternatively, by printing with the innovative H-UV offset printing on a refined paper tailored for your magazine and your readers.
Analyze your target audience; it will be practically automatic to choose the format of your magazine. Usually, the most common formats of magazines are 15 × 21, 16.5 × 24, 21 × 29.7, 28 × 28, 23 × 33. We have a great deal of experience in printing and distributing magazines, so we can follow you step by step and advise you on every aspect related to printing. For example, if your magazine is an exclusive product and contains many images, the ideal is an XL format. However, if you want a practical product for every day and for all seasons we recommend a pocket format, more compact and easy to handle.
The magazine is not just a collection of photos and words, but first of all a collection of paper and colors. In addition, the color rendering depends a lot on the paper and the print mode. Choosing the right paper for consistency, weight, color, and type is very important. Normally magazines are printed on glossy or matte coated paper. The magazine contains many photos, in order to have an even brighter rendering and vivid colors. In fact, in the glossy patina, the color is not completely absorbed, making it more lively and shiny.
It is important to remember that for as long as the reader will browse your magazine, the reader will hold it in hand, and page after page reader will perceive the value of the papers you have chosen. Eventually, in the unconscious part of the reader’s brain the substance of the paper will remain, the liveliness of the colors in addition to the stories you have entered. Choosing the right card is an investment in reader loyalty.
4. The confession of the magazine
Much depends on the number of pages; the staple is certainly the economically most convenient and fastest choice, especially if the number of pages is reduced. If you want to enhance the magazine instead, you have to evaluate other choices, in particular the milled paperback.
It may seem like a provocation, but it is the point of taking or buying beautiful photos if the yield on printed-paper does not make it. Evaluating the type of print and its supplier is fundamental. The aesthetic aspect counts and only if you satisfy the righteous of the reader can you convince him with the contents. Printing it with the latest technology on the market, the H-UV offset could be the strong point to make the images stand out using a special paper.
6. Evaluate the magazine
Always evaluate your magazine as a whole and always try to distinguish it from the competition. Creativity is always a strong point and becomes the tool to make reading engaging. Impress your reader and you will create a successful magazine.